As a part of Desjardins product design and business pitch competition, the Cooperathon, I led a team in delivering and designing a digital solution for waste collection and truck routing in the City of Toronto.
My primary responsiblities involved cross-collaborating with engineers, subject matter experts, designers and product strategists, delivering technical and business pitch presentations, corresponding with stakeholders and leading the service design of the product.
As a part of the Cooperathon challenge, the team was taken through weeks of workshops and training on pitch delivery, design thinking, solutioning, user research and interviews, etc.
Once the weeks of workshopping and learning was complete, the team began with market and user research. Interviews ranged from waste collection company executives to on-the-ground truck drivers. A competitive analysis was done of the current waste collection landscape and there was a strong understand of the pain points and opportunity areas in the space!
There were then multiple rounds of designs and prototypes before the final pitch competition was delivered in Montreal, Quebec.
Behind all our work was a mission to ultimately significantly reduce organic waste through a solution that supported a circular economy. Reducing the yearly accumilated organic waste globally would remove the equivalent of 11 million cars off the roads in terms of emissions.
